About Me
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About Me

About Me

With more than a decade of award-winning experience as an Art Director and Graphic Designer, I'm well-versed in my field, but never stop learning and refining my craft. I seek out inspiration and continue to be as excited by design - perhaps more currently than I was 15 years ago as a college freshman. I have worked with a diverse group of business categories, from large corporate entities to nonprofit organizations to startup companies of one.

My designs have appeared in identity packages, newspapers, magazines, annual reports... on product packaging, billboards, buses and vehicles, websites, trade show booths, model home displays... in design annuals, and the list goes on. Additionally, I am able to aid in project management, craft text and play a photographer when needed. I wear as many hats as needed to produce a quality piece.

The idea of "kismet" resonates in my work as I seek to convey power and emotion, without overworking the content. I seek to create powerful, yet natural visual destinies for brands, products, concepts and services. With my marketing background, I fully understand the importance of crafting a strategy for consistent and cohesive messaging. Combining beautiful imagery with a solid marketing plan allows my designs to be animated with a sense of kismet... creating destiny in design.

When I'm not designing, I really enjoy exploring the outdoors while snowshoeing, biking, hiking, jogging and camping. I also enjoy yoga (I taught 4-year olds utilizing animal poses,) cooking, taking photos, managing my Netflix cue, discovering new music on Spotify and have recently rediscovered knitting. As I find myself back in WI, after a 10-year stint in Florida, I'm excited to craft warm, woolen mittens that I can actually wear! And yes, I love musicals! In addition to these hobbies, I also am highly involved with a nonprofit I co-founded, Mind Over Matter (M.O.M.) Inc., which is the presenter of the annual Get It Dunn 5k & Half Marathon.

View my resume, or to contact me, please send a message.

Wunderdog
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Wunderdog

I became acquainted with Lynn, the owner of Wunderdog, when we were referred to her for training for our dog, George. I updated her company's image in branding, identity materials and website design. The new website is currently in development, with the homepage mockup shown below.

Wunderdog
Wunderdog
Wunderdog
Wunderdog
Wunderdog
Bethel Lutheran Church website
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Bethel Lutheran Church website

With this website redesign project, I led our in-house team while working with a web development team in CA. I provided art direction on the concept look and refinement, built out with content and graphics, trained staff on the Joomla-style CMS and introduced to the congregation. This redesign gave the church a high-powered, interactive yet user-friendly website that better represents the vibrant, downtown Madison, WI campus. Web applications that communicate with the church database allow users to create profiles and access member data, event registration and online giving.

Bethel Lutheran Church website
Bethel Lutheran Church website
Get It Dunn 2015
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Get It Dunn 2015

The following materials are a sampling of my designs for the Fourth Annual Get It Dunn 5K & Half Marathon races, which I co-created and have orchestrated with love since inception. I maintain all print and web advertising, promotional race materials design, in addition to aiding in event management. This event is a creation of the 501c3 nonprofit I co-established in 2009, Mind Over Matter (M.O.M.) Inc.

With the design this year I strayed from the direction of the first three years, and intend to continue producing varied art in the upcoming years. The M.O.M. brand will always be represented with the heart in the gear.

In terms of the success of the event, we had over 500 registrants in 2015 and in the last four years have had participants from 16 states, Canada and U.S. Virgin Islands.

FYI: “Dunn,” in the logo, refers to the event location in Menomonie (Dunn County) Wisconsin.

Get It Dunn 2015
Get It Dunn 2015
Get It Dunn 2015
Get It Dunn 2015
Florida Theatre Summer Movies
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Florida Theatre Summer Movies

Each summer the Florida Theatre presents a Summer Movie Classics series, showing matinee movies on Sunday afternoons. It’s a fun way to get out of the Florida sun for a couple hours and enjoy flicks from yesteryear.

My designs for the 2013 and 2012 campaigns included retro graphic elements along with a fresh color palette evoking the beach. I also developed the copy theming. Materials included posters, flyers, print ads, web graphics and a movie punch card.

Florida Theatre Summer Movies
Florida Theatre Summer Movies
Florida Theatre Summer Movies
Florida Theatre Summer Movies
Second Harvest North Florida
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Second Harvest North Florida

This tri-fold brochure was designed as a marketing tool to visually explain the organization's service areas and the circle of food distribution. It also offers the reader four pointed ways in which they can help the agency to fight hunger. The general aesthetic & info graphics were gleaned from the 2011 annual report. I also created a Prezi presentation which is used to further display the organization's operations & impact to larger audiences of people.
Second Harvest North Florida
Bethel Lutheran Church Identity
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Bethel Lutheran Church Identity

A favorite project while at Bethel has been updating their graphic branding. My inspiration for the logo mark came from a design that is repeated in the woodwork in the sanctuary. The four shapes designate Bethel's four main areas of service in "living, loving, serving & thriving." The vibrant coloring and the slight tilt of the circle mark is meant to reflect the creative & slightly off-center nature of downtown Madison, where the Bethel campus is located.
Bethel Lutheran Church Identity
Bethel Lutheran Church Identity
Bethel Lent 2015
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Bethel Lent 2015

The 2015 Bethel Lenten theme revolved around prayer, and coming home to God through prayer. My graphic concept in using the stitching and sewing elements along with the wood aimed to present a warm, home-like space for the user's prayer journey. Key materials included a bible study guide and a prayer sampler, with step sheets including prayer resources.

Bethel Lent 2015
Bethel Lent 2015
Bethel Stewardship Brochure
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Bethel Stewardship Brochure

This brochure was positioned as a stewardship tool for Bethel. It is unlike any past materials in showing statistics and achievements mainly through the use of infographics. This piece showcases past efforts to spark future energy in the congregation.

Bethel Stewardship Brochure
Bethel Stewardship Brochure
Bethel Stewardship Brochure
Lutheran Social Services 2011 Annual Report
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Lutheran Social Services 2011 Annual Report

The 2011 Lutheran Social Services of Northeast Florida was themed "Hopeless to Hope" and spotlighted a success story from each of their five major programs. I was thankful to have met some amazing people in my photo shoots, who undoubtedly inspired my design.

Their main program, Second Harvest North Florida, is so large that it warranted a companion report. In both reports I used info graphics to break up the text, along with striking portraits of both clients and staff/volunteers.

Lutheran Social Services 2011 Annual Report
Lutheran Social Services 2011 Annual Report
Lutheran Social Services 2011 Annual Report
Vocapedia.info
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Vocapedia.info

I worked with the National Association of Teachers of Singing to create the identity for their new website, vocapedia.info. The website is a "singing and science of voice" database available to the teaching community around the world. The logo is meant to evoke the idea of reference text inside of the musical note. I created various other advertising materials in addition to the logo.
Vocapedia.info
Vocapedia.info
Vocapedia.info
Democratic Party of WI
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Democratic Party of WI

For over a decade I have worked with the Democratic Party of WI, as well as the Senate and Assembly Democratic Campaign Committees of Wisconsin. I have designed campaign logos, signage, political season mailings and fundraiser event invitations.
Democratic Party of WI
Democratic Party of WI
Democratic Party of WI
Democratic Party of WI
Lutheran Social Services 2010 Annual Report
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Lutheran Social Services 2010 Annual Report

For the 2010 Lutheran Social Services of Northeast Florida annual reports, I created two pieces, one for the parent organization and another for their largest initiative, Second Harvest of North Florida. In the past, the client had inserted the Second Harvest book in the center of the main report, but they accepted my recommendation to create a separate book, although complimentary in look, in order to give each its own presence. Having redesigned their website months prior, these reports allowed the opportunity to carry through some of the online visual aesthetic. These books served to be their primary marketing and donor print tool for the year.
Lutheran Social Services 2010 Annual Report
Lutheran Social Services 2010 Annual Report
Lutheran Social Services 2010 Annual Report
Lutheran Social Services 2010 Annual Report
Lutheran Social Services 2010 Annual Report
Mind Over Matter (M.O.M.) Inc.
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Mind Over Matter (M.O.M.) Inc.

Mind Over Matter (M.O.M.) Inc. was incorporated as a 501c3 non-profit in 2009 by myself and a dear childhood friend after losing her mother to cancer. The heart placed within the gear is meant to symbolize the need for passion in our work, as inspired by Kathleen’s vivacious attitude and energy.

The website represents the nonprofit’s happenings in fitness events and charitable giving. I design and maintain this site, with the goal of helping motivate people to get involved in the mission of personal wellness and community betterment. We mainly use this site to promote our giving efforts, as well as advertising our fitness events including the Get It Dunn 5K & Half Marathon which M.O.M. presents annually.

Mind Over Matter (M.O.M.) Inc.
The Bethel Idea Capital Campaign
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The Bethel Idea Capital Campaign

The following materials represent branding and promotional pieces I designed for a capital campaign at Bethel Lutheran Church: "The Bethel Idea: God's Plan in Our Time." The ambitious $15 million campaign aims to expand and flourish the downtown Madison Bethel campus, to further accommodate the growing needs of a vibrant downtown church.

The Bethel Idea Capital Campaign
The Bethel Idea Capital Campaign
The Bethel Idea Capital Campaign
Get It Dunn 2014
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Get It Dunn 2014

The following are samples of my designs for the 2014 Get It Dunn 5K & Half Marathon races. For the first three years I worked within the realm of the “M.O.M Man” that I created, but have since retired him. He's likely to make an appearance at some point in the future, but wanted to offer more variation in the designs moving forward.

FYI: “Dunn,” in the logo, refers to the event location in Menomonie (Dunn County) Wisconsin.

Visit getitdunnrun.com

Get It Dunn 2014
Get It Dunn 2014
Get It Dunn 2014
Get It Dunn 2014
Ability Housing
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Ability Housing

Ability Housing of NE Florida, located in Jacksonville, is a nonprofit I rebranded and continued to work with for five years, developing print materials. Their mission is to create provide permanent housing solutions for homeless families and individuals, as well as serving adults with disabilities in need of housing. My logo, with the heart emanating from the home, is meant to visually display their commitment to helping people be placed in a forever home.

Ability Housing
Ability Housing
LISC annual reports
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LISC annual reports

LISC Jacksonville celebrated their 10th anniversary in Jacksonville in 2008. During their year-long celebration of helping neighbors build sustainable communities, they sponsored a photo contest for 12-18 year olds who lived in the neighborhoods LISC helps support. With this annual report, the winning photos were highlighted and laid out in a scrapbook-like style to help tell the story of LISC Jacksonville. The photos were treated with a gloss varnish over a silk sheet which made them jump off the page. This book won a local silver ADDY Award (Nonprofit).

This second annual report & folder shown were created in 2011 to introduce the client’s new “EPIC” initiative – Empowering People and Inspiring Change. I directed photo shoots around their neighborhoods and other efforts such as the KIPP school in Jacksonville. The book was positioned as a piece for donors and community members alike to help engage continued involvement in their undertakings.

LISC annual reports
LISC annual reports
LISC annual reports
LISC annual reports
LISC annual reports
Lutheran Social Services Website
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Lutheran Social Services Website

This website redesign was initiated in 2010 to update the image of the organization. The organization had a lot of information to convey on its operations, but we wanted to create a more interesting user experience, utilizing imagery to tell the story along with the text. The donation operations are easy to access, which is an important feature for a non-profit. We used a Joomla CMS so the client could take reins of the site and update.

Lutheran Social Services Website